Privacy Policy

Who we are

This website and the lead-generation activity carried out through it are the responsibility of Eldeco Housing and Industries Ltd. (“Eldeco”, “we”, “us”, “our”), the developer of Latitude 27, IIM Road, Lucknow (RERA No. UPRERAPRJ382100).

This Privacy Policy explains what information we collect through this website, why we collect it, how it may be used and shared, and the choices and rights available to you.

Information we collect

When you submit an enquiry or qualification form on this website, we may collect the following information:

• Name
• Mobile / telephone number
• Email address
• City / location, where applicable
• Information you provide through enquiry and qualification forms
• Property configuration and preferences
• Budget range, where provided
• Purchase timeline
• Purchase intent and other qualification responses
• Any other information you voluntarily provide
• Technical information such as IP address, browser and device information, pages visited and website usage, where applicable
• Campaign, advertisement, referral or UTM information, where applicable

How we use your information

The information collected may be used to:

• Respond to your enquiries
• Provide relevant Latitude 27 / project information
• Contact you regarding your enquiry
• Arrange consultations and site visits
• Provide relevant project updates and information
• Improve our website, advertising and customer experience
• Maintain enquiry and communication records
• Comply with applicable legal requirements

Who may contact you

Eldeco and, where applicable, its authorised representatives, marketing agencies, channel partners and service providers may contact you in connection with your enquiry and related communications, using the contact details you have provided.

How we share information

Your information may be shared, only to the extent necessary, with:

• Authorised employees and representatives of Eldeco
• Authorised marketing agencies and channel partners
• Technology, CRM, analytics and communication service providers who support this website and our enquiry process
• Government, regulatory or other authorities, where disclosure is required by applicable law

Cookies, analytics and advertising technologies

This website may use cookies, pixels, analytics and advertising technologies to understand website usage, measure campaign performance and improve your experience. These technologies may collect technical information such as pages visited, device and browser information, and approximate location derived from your IP address.

You can control cookies through your browser settings. Disabling cookies may affect how some parts of the website function.

Data security and retention

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or alteration. However, no method of transmission or storage over the internet is completely secure.

We retain personal information for as long as necessary to respond to your enquiry, maintain enquiry and communication records, meet the purposes described in this policy, and comply with applicable legal requirements.

Your rights and choices

Subject to applicable law, you may request the following in relation to your personal data:

• Access to, or information about, the personal data we hold about you
• Correction of inaccurate or incomplete personal data
• Deletion of your personal data, where legally applicable
• Withdrawal of consent you have given
• Opting out of promotional communications
• Raising privacy-related requests or complaints

Children's privacy

This website and its enquiry forms are intended for adults considering a property purchase. We do not knowingly collect personal information from children. If you believe a child has provided us personal information, please contact us so we can remove it.

Updates to this policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date. Continued use of the website after an update constitutes acknowledgement of the revised policy.

Contact us

For privacy-related requests, corrections or complaints, please contact: